The power of storytelling…

This Valentine’s Day, share the love… of a story. Paul Zak says so….

” Zak examines the psychological effects of stories and narratives on the human mind – the ‘neuroscience of the narrative’. According to Zak, whether they play out at bedtime, in our communities or in popular media, stories can build trust. Zak’s research finds that stories cause our brains to produce a chemical called oxytocin (there are others too). The production of this oxytocin, in turn, enhances our feelings of empathy. Stories can be powerful influencers of both opinion and behavior.”


human mind

  • Humans love stories
  • We are living in an era of diminished attention spans triggered by the rise of social media
  • The storytelling device can be an important tool for science communicators

Ah… the narrative. Who doesn’t love a good story?

The tradition of storytelling has always been a critical part of social engagement. Myths and stories illustrate simple moral lessons and learning from them can be empowering. There’s a good reason why so many of us read bedtime stories to our children. Stories and myths can act as mirrors to our society; they often are a reflection of social organization.  They are vehicles for connecting society to a nostalgic past or to a more promising future. Most importantly, in this context, stories provide context and explanation under conditions of perceived or real uncertainty (Levi-Strauss 1966).

The human brain LOVES stories!

Words matched with imaginative expression bring stories to…

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In her shoes: the role of empathy in our conversations

I just picked up Paul Bloom’s latest book “Against Empathy: the case for rational compassion”… I’m about halfway through (and enjoying it) and it reminded me of this blog post that I wrote last year: “In Her Shoes: the role of empathy in our conversations”…


Ruth's sensible footwear Ruth’s sensible footwear

Last month marked the closing of the Dewdney Players production of The Calendar Girls(Tim Firth). It was a whirlwind few-months of rehearsals leading into three weeks of packed houses and standing ovations. The experience was a brilliant one for all of us (cast, crew, directors, stagehands, and technicians) and the prospect of striking the set after the final performance was heartbreaking to say the least. I reluctantly let go of “Ruth Reynoldson”.

Theatre is a passion of mine. As audience member and actor, I have found theatre both entertaining and therapeutic. Stories that play out on stage provide a lens through which to view life, society and people a bit differently.  Having roles in plays allows for even more introspection. By stepping into the shoes of a colorful character (like “Ruth”), I have had the opportunity to transform into someone whose world views were different than my…

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The slippery world of predatory publishing and what it means for scientific integrity

I clearly recall the first time I saw an article that I co-wrote in print in an academic journal. It was exhilarating. While I knew that the ‘real world’ (friends and family) would likely never read it, for me it was a visible, tangible record of my accomplishment and a signal to my peers that this young scholar had “arrived” in the academic world.


I’ve Been Published! For an academic, research is the daily work and publications coming out of that research are a public record of that research. Only when an article is published can others truly examine the research, critique the results and attempt to replicate it. Replication of research is the one of the main principles of the scientific method.

In a way, peer-reviewed publications are a form of currency and trade in academic circles. How often and what kind of journals you publish in becomes a gauge of your proficiency or ‘brand’ as an academic. It can play a huge role in one’s career advancement.

The quality of a publication is measured through citations and impact. How often an article is cited can be indicative of the substance of the work that one does or serve as evidence of follow-on or related research arguments or observations. The impact factor of a journal, itself, is a proxy for the relative importance of a journal in each field of work. The higher the impact factor, the more scholarly cachet an article published in that journal has (for more info, check out “Peer Review in 3 Minutes“).

The overarching objective for a scholar (say, a social scientist like me) is to impact policy in some meaningful way. In many cases, the work that scientists produce leads to important innovations that serve public good more broadly (think seatbelts, GPS, flu shots, or solar cells). Publishing such works is not only meant to be a record of public dollar investment in important research, it is also an important part of the value chain that brings new innovations to people that need them.

The Problem with Publishing 1.0 While academic journals are a very important part of the knowledge and innovation value chain, many have not (necessarily) been readily accessible for most people. They are often hidden behind user pay-walls. So, even if my dad or my sister wanted to read one of my journal articles, they probably couldn’t access it – even if I gave them a bread crumb trail (a URL, for example).

The promise of “open access” (OA) was hoped to remedy all of that with the assurance of accessibility for everyone. It certainly raised expectations for those of us that valued the whole notion of openness.

The Problem with Publishing 2.0 Yet this promising new world of easy online access and share-ability also cultivated a new and unsavory market for less trustworthy model known as “predatory publishing”. These publishers have questionable business models that spam scientists with emails enticing them to publish in journals that guarantee quick turn around in terms of the peer review process in exchange for a “fee” (see this).  Make no mistake, these publishers are in it for the money. (And with that money, predatory publishers are starting to buy up legitimate journals).

Two things come out of this:

  1. Predatory publishers attract authors with politically-driven agendas who understand the space and take advantage of peer-review shortcomings, and;
  2. They also trick good scholars into submitting good scientific works into spaces that ultimately de-value that work.

Why do I care? Two words: scientific integrity.


Back to my story and the first time that I saw one of my articles in print. Through appropriate peer review, my work had earned a place in reputable scholarly space that could be recognized, replicated, and further peer-reviewed. I was proud of that accomplishment. It was a mark of my research abilities and a signal to my peers as to the quality of my work.

Unfortunately, OA and its promise for accessibility has been blemished with the introduction and rapid growth of predatory publishing industry. Scientific integrity is at risk. As scholars, we need to distinguish the good journals from those ‘other ones’. As consumers, we need to think critically about how science is represented in the media.


Science is all around us. It is in architecture (in our homes and the buildings we work in), in the mechanics of our cars, and in the technology of cell phones. It is in our medicine and food and in how we produce both. If agenda-driven or poorly peer-reviewed science is making its way into downstream spaces of media and social media there are implications for society. This creates unnecessary barriers for socially and economically valuable innovations through misrepresentation of science and technologies.

When scientific integrity is at risk, so is society. We should all care.



Beall, Jeffrey. (2016). Scholarly Open Access: Available online at:

Giddings, Val. (2013) Peer Review – where you thought it ended? That’s just the beginning! Information Technology and Innovation Foundation. Available online at:

Rennie, D. (2010). “Integrity in Scientific Publishing.” Health Services Research. June. 45(3). Available online at:

Rennie D., Yank V., Emanuel L. (1997). “When authorship fails. A proposal to make contributors accountable.” The Journal of the American Medical Association. Aug 20;278(7):579-85

Ryan, Camille and John Vicini. (2016). Why You Should Avoid Predatory Journals, Welcome Rigorous Review. Forbes. Available online at:

Retraction Watch. Available online at:

White, E. (2011). “The Peer Review Process: Benefit or Detriment to Quality Scholarly Journal Publication.” Totem: The University of Western Ontario Journal of Anthropology. Volume 13, Issue 1. Available online at:

Why is a social scientist working at Monsanto?

I am often asked, “Why does a social scientist work for Monsanto?” That’s a good question. An even better question – and one I am asked even more often – is…

A social scientist is interested in relationships; relationships between people and relationships between people and the social environment (think ‘life’, ‘work’, ‘family’, etc). The social sciences cover a wide range of disciplines that including things like anthropology, economics, geography, history, political science, language studies, psychology, and sociology. (Check out my background here)

Why the social sciences matter in today’s complex food environment

It’s no secret that there have been hits and misses in Monsanto’s communications history. For the longest time, Monsanto focused its communication efforts on its customers – the farmers, in addition to its shareholders and its employees. During the past several years however, people – consumers – started having new and often heated conversations about food and food production. There is a great deal of misinformation circulating out there about modern agriculture and, more often than not, Monsanto is often the ‘lightening rod’ in some very emotionally charged dialogues.

We realized that our greatest challenge may not be in advancing the technology; rather, in helping people understand the importance of that technology. We needed to engage in these conversations.  Traditional communication models – ones that Monsanto relied on for so many years – just don’t work in our information-rich, social-media-driven world. We need to reach consumers in new and unexpected ways; we need to meet people where they are, virtually and in real life.

What does a social scientist – like me – contribute to a company like Monsanto?

My job at Monsanto is to help navigate the murky space of misinformation; to cultivate understanding as to what drives people’s perceptions and beliefs about food and food production. This means digging into the research on public perceptions, behavioral economics, human behavior, sociology of agriculture and food production and other related fields. I am also a resource for my colleagues here at Monsanto to help find new and better ways to reach out to and engage people in conversations that are meaningful.

Humans make decisions or form conclusions in interesting ways. What we think we are talking about isn’t always what we are talking about. Confused? Me too. For example, we might think that we know all about topic “A”, while not even knowing anything about the related and important items of “B” or “C”. Even still, we move on to form conclusions at point “D” – because “D” confirms our biases and “D” reflects the shared understandings of our close, personal networks. Suddenly, though, the dialogue takes a turn! It has moved way, way past “E” and, sadly, “E” may be where the important conversations should take place!

It’s pretty easy to get distracted by the low-hanging fruit of misinformation and our confirmation biases. We all do it. But food production and food security is about more than just GMOs (think ‘food waste and storage’, ‘climate change’, ‘distribution’, etc). We need to work past our biases if we are to resolve some of our most pressing food security problems.We are all consumers. We need to connect with one another in meaningful ways and, more importantly, we at Monsanto need to reach out and collaborate with multiple stakeholders. Science just isn’t enough. If we lead with the science, we quickly lose the ‘social’ so it’s hard for people to relate to us and for us to build trust. We need to broaden our conversations to include our stories; the “why” behind our science. We need to identify what’s missing in our conversations about food and food security because back-and-forth debates that polarize don’t really serve the public good.

In our society, food is so much more than sustenance. I once heard food referred to as a “universe.” There’s no doubt that food is an important part of the social fabric for all societies. It is the gathering place where we connect as human beings and where we share stories. Understanding the complex, fascinating, colorful, ever-changing “food universe” is an important part of my work as a social scientist at Monsanto.

This is why I work for Monsanto and this is why I love my job.

(For more insights into me, my work, check out my virtual chat with Katie Pinke

[this was originally posted on LinkedIn]

Food fads and grey matters

brain-storyIn his article “The Logical Failures of Food Fads” (published in Slate in April 2015), Alan Levinovitz raises an important point that often gets lost in our science communication pursuits:

“Spotting the fatal flaws requires no scientific knowledge whatsoever, just a rudimentary grasp of rhetoric and logic…”

Many of us in the science communication space have realized that traditional, patriarchal, deficit model-driven strategies often fail because of the ‘backfire effect’. Maria Popova (Brainpickings) quotes David McRaney about this phenomenon:

“Once something is added to your collection of beliefs, you protect it from harm. You do this instinctively and unconsciously when confronted with attitude-inconsistent information. Just as confirmation bias shields you when you actively seek information, the backfire effect defends you when the information seeks you, when it blindsides you. Coming or going, you stick to your beliefs instead of questioning them.”

Our lesson here? While communicating the value of science is very important (and, truly, we shouldn’t lose sight of that), how we actually carry it out matters even more.  Perhaps the end goal here is less about changing hearts and minds and more about encouraging critical thought.


Sketching out some cognitive maps through some of those more messy food myths may sometimes be the best way to help people discern between facts and fiction. The human brain is a magical, messy place. If our outreach efforts don’t include ways to help people navigate their grey matter, we will lose folks to those that tell the best, most provocative stories.

And a bit of self-reflection on our part – constantly challenging our own biases as science communicators – doesn’t hurt either.


Related: Here is a link to one of my go-to pieces, Cook and Lewandowsky’s “Debunking Handbook” (6 pages, a quick read). One of the most important points that the authors make here is that you can’t debunk a myth without providing some kind of narrative to replace that myth.

What happens when a friend asks you this?… #GMOs @AJStein_de

This is what happened when Alexander J. Stein, an economist from the EU with research interests in ag and food security, was asked this:

bullet-Leaf“Do you have any recommendations for reading about the debate on GMOs? I think there is a lot of heat, but too little light in the discussion; I trust you can send me some…”

To which he responded:

bullet-Leaf“Sure, I will look into it, select a few references and post them…”

Alexander Stein provides your one-stop shop for everything GMOs and safety and public perceptions … And if all that isn’t enough, check out these resources that I have compiled (some overlap with AS’s)

As you can tell, GMOs is not a topic that you can throw down in a one-hour google search or by surfing through your social media feed. Thanks AS for Bringing Light into the Discussion about GMOsGreat blog post!