A Girl Least Likely, Part IV

DO YOU SOCIAL MEDIA? (cont’d from Part III) Don’t get me wrong. I loved what I was doing as an academic researcher, but I found myself feeling a bit disconnected from the real world. I felt isolated in that ivory tower and I didn’t always ‘fit in’. I was hungry to connect with public, with farmers in particular. I wanted a stronger connection with the people that grew our food and, of course, the consumers that ate it.

My students in a third year Research Methodology class that I was teaching at the University of Calgary dragged me kicking a screaming onto Facebook in 2007. There, and on Twitter, I found a voice. I was able to share what I knew and learned and engage in dialogue about agriculture from my unique perspective.

I was an early entrant to the social media space on this topic. At the time, I predicted that social media would radically change the conversation around food and agriculture.  And not necessarily for the better. While my colleagues in academia saw social media as a passing fad, we soon discovered that things played more or less how I expected. And throughout all this, I continued to engage online — and I even got into it with some basement-dwelling trolls.

This all landed me a bit of notoriety. I scored invites to Canola Camp in Manitoba. I got to be a farmer for a day with the Galbraith family. I participated in media interviews. I was invited to write mainstream articles for the Western Producer, Scientific American, and Genetic Literacy Project.

I co-led the organization of the very first Biotech Bootcamp at the University of Florida. There have since been 4 more in North America. I even had the opportunity to present on a panel with renowned journalist, Mark Lynas.

And this all lead me to my current role with Bayer where I get to be part of an organization doing so much to advance modern agriculture and improve lives.

This was my unexpected journey through agriculture. There was some planning, a few accidents along the way (happy and unhappy ones), a bit of serendipity, and a lot of good luck.  I was blessed with some amazing mentors and I learned from mentoring moments – both good and bad. 

Amid the grief, loss, chaos, and some very marvelous milestones, I learned a few things:

  1. We are told these days to tell our stories in agriculture. But life’s personal triumphs and tragedies cannot be disentangled from our vocation in ag. I encourage you to let your skeletons dance. Embrace your vulnerabilities and share them. Because without darkness there can be no light.
  2. Lean into discomfort: for example, engaging in new conversations with new people who may think a bit differently than you do. There are great rewards in it and, I promise you, some very pleasant surprises.
  3. Self-doubt. It’s a universal, and a very human response to some of the crap that life deals you. But don’t let self-doubt define you – allow it drive you. When that renowned plant scientist tells you that you won’t amount to anything, prove him spectacularly wrong. Don’t get one degree, get two.
  4. This sounds cliché but don’t take any moment in your life for granted. Personal stories have a way of gaining new meaning over time.  In the mid-90s, my feet were firmly planted in the middle of a story that I had no idea I was part of. That team of scientists that I served coffee to in Saskatoon was the same team that brought genetically engineered canola to the market.  That was huge event in Canada’s agriculture history. And while I didn’t get the significance of the story I was living out then, I certainly get it now.

Speaking of things coming full circle, remember that farm boy I married back in the 80s? Well, guess what, after almost two decades after our divorce, we rediscovered one another and have since remarried.

Final words of wisdom:

“For every one person that tells you you can’t do something, surround yourself with five more than tell you you can.

Enlist their help to get you there.

Then succeed spectacularly.

A Girl Least Likely, Part I, Part II, Part III

A Girl Least Likely, Part III

AN UNEXPECTED LIFE (cont’d from Part II): But guess what? I had two kids to raise. And to say that they saved my life is an understatement. They breathed life back into me. They alone are what drove me to seek out a brighter path. Our little family eventually healed. Therapy helped. By 1994, I took personal inventory and basically broke up with my former self.  I took a bookkeeping course sponsored by the provincial government’s social assistance program. I also took night classes in graphic arts.

A kind uncle hired me to help out with his market garden. This was probably my first formal foray into agriculture. We would spend hours in his huge garden, preparing produce for the market in Saskatoon. That uncle also decided to diversify.  He wanted to establish a u-pick orchard on some uncultivated spaces on his farm. 

A small plant biotechnology company in Saskatoon was using tissue culture technology to clone fruit trees. This represented something new to Saskatchewan and the prairies. I guarantee you that most, if not all, Saskatoon berry orchards in western Canada were established with this kind of technology. 

I eventually got a job with this company – where I wore many hats: bookkeeping, payroll, developing marketing materials. I even got to gather and record data from our experimental growth chambers 1000 ft below the surface of the earth at a mine in Flin Flon. We also worked on cloning indigenous plant material in northern SK to reclaim areas disturbed by mining.

This job opened the door to another opportunity. I was hired by a large multinational ag company to work in the greenhouse and labs.  My job was to make coffee, autoclave agar, order lab supplies, and develop informational materials for the lab and greenhouse for tours. Innovation place was a booming canola research centre. Scientists across the public and private sectors worked collaboratively in collective spaces. It truly was a remarkable time in Canada’s agricultural history.

I loved the job. Mostly, I loved the people I worked with. The opportunities and the intellectual stimulation made me want more for me and my family.

So, every year – from 1993 to 1996 – I had applied for and was accepted to the University of Saskatchewan.

And every damn time I chickened out.

While I had grown so much; gained so much confidence. I was still paralyzed by self-doubt.

Self-doubt is a powerful thing.

And when you are scared to do something, you can find every reason in the world not to do it.”

Family and friends did not really encourage me to “go rogue and be a single-parent-student” thing either. They probably held some of the same beliefs that I did. And, for a long time, I allowed their doubts to reinforce my own fears.

But it turns out all I needed was a nudge. And that nudge was a rather unpleasant one.

EDUCATING CAMI: One day, I was standing with a group of colleagues in the greenhouse, watering plants, and talking about opportunities. A world-renowned plant geneticist was there and he said…

“Cami, you will never amount to anything because you are a single parent.”

His words still haunt me. Those words also lit lit a fire under me.

Enter the College of Commerce, University of Saskatchewan. I was a 32-year keen-to-learn single mom amidst a bunch of business-driven 18-year olds. Yet I found brains that I never knew I had. I got scholarships and bursaries. I graduated with distinction and as one of the first graduates from the College’s Biotechnology Management major.

One of my favorite classes during my undergrad was Organizational Behavior taught by my favorite prof, Maureen Sommers. In my fourth year, Dr. Somers approached me:

Maureen: Have you thought about doing a master’s degree, Cami?

Me: Masters? Me?! [imposter syndrome] What? No way. If I do advanced studies, I won’t be finished until I’m 40 years old!

Maureen: Well, Cami, I hate to tell you this but you’re going to turn 40 anyway. Wouldn’t it be great to turn 40 with a master’s degree?

It was hard to argue with that logic. The long story short is that the master’s degree turned into a PhD. 

Between 2001 and 2007, I worked with some of the most amazing political scientists and ag economists from all over the globe. I traveled all over the world presenting at conferences. I published chapters, academic articles on intellectual property rights and plant breeding, and how networks of scientists work together to create new innovations in ag and food production.

By the time I defended my PhD in 2007, I nailed down a joint post doc fellowship with the Universities of Calgary and Saskatchewan and I was working on another book with my colleagues. The good works continued.

And my grey matter expanded…

A Girl Least Likely, Part I, Part II, Part IV

FarmTech poll summary: the ag and food conversation

I had the opportunity to speak to a large and engaging group of farmers and industry people at this year’s FarmTech in Edmonton. It was my first FarmTech and it was a great experience!

The title of the presentation was The Art and Science of the Ag and Food Conversation. It combined some mythbusting with a bit of ‘landscape analysis’ of our often convoluted conversational spaces around ag and food. Human cognitive habits figured in there heavily (see my blog post on this). I conducted a live poll (via Poll Everywhere) during both sessions and folks were kind enough to participate.  Here is a summary of the combined results from both sessions.

Almost everyone (95%+) in the audience(s) participates in ag and food conversations and quite often (not surprising, given the audience). Eighty-five percent (85%) of voters said that they have had an experience where things got “ugly” in an ag and food conversation.  This speaks to the ‘complex conversational terrain’ (as I refer to it) that agvocates have to deal with and, of course, to the growing ag industry image problem.

how often chat

And… it turns out that Twitter is KING  (according to @MichealWipf) in terms of preferred social media platforms (see graph below). Tweet on!!!

twitter is king Wipf

what social media platform

I often bring up another related issue: common misconceptions about who the experts really are out there.  In the polling results, ‘false experts / celebrities’ came out as #1 with 63% of the votes as primary sources of misinformation. There are many examples of psuedo-experts out there: Dr. Oz, Joseph Mercola, Pam Anderson (the “large animal expert”).  For the record, quite a few people commented that an “all of the above” option on the poll would have been useful. My bad.  That’s the hazards of developing surveys ‘on the fly’ sans peer review.  Anyway, had I included it I suspect that most, if not all, responses would have wound up in that category.

primary source of misinfo

Some of the most difficult conversations I have ever had about ag and food has been with close friends and family.  When things are personal, it can get difficult for some of us.  According to the poll results of our audience(s) at FarmTech, votes were split across ‘family/friends’, ‘acquaintances’, and ‘online people.’

most difficult

One of the biggest struggles that most people have is (quickly) finding reliable information to clarify or confirm information and to find sources in response to questions. Having followed ‘contentious ag issues’ for some time, I find that there are MORE than enough good sources out there (I’ve inventoried some links to good sources here and here).  The problem is that these sources are so widely distributed across different platforms (internet and social media) and organizations and not always easy to find through a Google search. In my opinion, we need an online searchable platform that allows users to search according to different parameters (eg. terms, contents, videos, themes, etc); a platform that can link to the best, most credible sources out there without getting ‘muddied’ by the all the other ‘junk information.’

When I am stuck and not sure where to find information from good sources, I turn to my colleagues in agriculture and/or science.  And it appears that many of the folks at FarmTech do too.

seek out info

As we move forward with our conversations, we need to stay informed.  We need to do research and we need to choose our words wisely.  What we say is not near as important as how we say it.  We need to claim the conversational space in a way that makes sense for us as individuals (online, at church, at the hockey rink, around a bonfire or at the dinner table).  And we need to connect with people’s values and meet them on common ground.  This is important in developing new narratives around ag and food. No matter what our individual expertise or knowledge is, or how or in what way we contribute to the conversation…

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