Self, society, and the science of skinny jeans

bullet-LeafThis past weekend, for the umpteenth time, I cracked open Matthew Lieberman’s book Social: why our brains are wired to connect (2013). I skimmed through it like I normally do with non-fiction books. I picked out bits and pieces – like an uncle foraging through a Sunday smorgasbord – finding things that I find intellectually appetizing (AKA things that confirm my bias).

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Credit: author

Among the many gems outlined in this marvelous book, one passage in particular stood out to me. The author refers to Neitzsche, who argued that:

“…our sense of self is typically something constructed, primarily by the people in our lives, and that the self is actually a secret agent working for them more than for us.”

We humans are herd animals. We respond to signals from those around us; the world around us. We see this behavior play out, for example, in how we respond to cultural trends. Here’s an example.

SKINNY JEANS

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Source: Pixabay

Remember when skinny jeans first emerged on the fashion scene? 

I said, “Yuck. No damn way.” A few months later, I was… “Well, maybe…” 

Now I have three pair. For some reason, skinny jeans became a palatable fashion choice for me.

So, what’s that all about? 

We are influenced by those in our close personal networks. Our nature is to elevate and preserve the status we have (or aspire to have) within our social ‘herd’. This means that we need to abide by the collective rules of that social network.  If necessary, we will go to great lengths to protect a position. This is reflected in our “conforming” behaviors  (see Christakis and Fowler 2009). We pick up on social cues (behaviors) of others to know if and when we have “fallen out of favor” or crossed the boundaries of social norms. When it appears that we have broken away from “what is acceptable”, we risk being penalized by our network. Whether we care to admit it or not, we are highly influenced by the people around us, our environment (work, etc). This influence frames our behaviors, thoughts, perceptions, and opinions. And even what we choose to wear.

When it comes to fashion, I have always been “fashionably late”; slow to respond to changing trends. I eventually get there (well, somewhere in the vicinity anyway). As for skinny jeans, I’m not going to die on that fashion sword. But knowing me, it will take a while to move onto the next trend. And the ‘nudge’ will inevitably come from the people around me.

Suggested things to read, see, and listen to:

*This blog post is an updated excerpt from a post Ready, Set, Shame! (April 2016). 

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Monitoring the ‘information diet’: learning from the Registered Dietitians

bullet-LeafIf you listen to only one podcast episode this year, let it be this one. My friend, Robyn Flipse – Registered Dietitian and Cultural Anthropologist – chats with Registered Dietitian and podcaster Melissa Joy Dobbins (on her program, Soundbites) about how we are influenced by food cultism.

A summary of Robyn’s ‘nuggets’ of ‘food’ wisdom…

  1. We are the only animals that use symbolism in our lives. We apply that symbolism in many ways (for example, think currency). We also apply symbolism to food. We give food certain status and meaning in our societies and cultures.
  2. Our human nature leaves us vulnerable to influence by “food gurus”; people that step in and play on our fears and anxieties that we naturally have as humans. We are susceptible to the dogmatic traps and ideologies that these gurus use and perpetuate. They use language with claims about food that can “detoxify” or “purify” us.
  3. This, combined with our need to “belong” to tribes and social groups along with the influence of social media has left us vulnerable to food cultism and influencers. We are often willfully blind to the fact that there are usually a profit-based motives driving these food-related ideologies.

The one statement that Robyn made that really stuck out for me was this one:

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What and how to eat: we humans need to be taught and shown.

I hadn’t really thought about it like that before. And it makes sense. It also reminded me of a blog post that I wrote a couple of years ago: Fast Information Nation: the social costs of our highly connected world. As is the case with food, we need to be taught and shown how to consume information:

Excerpt: “We have an information banquet at our finger tips.  It’s a feast for the eyes and the ears; a smorgasbord of colour, content and a constant (sometimes annoying) presence in our lives.  Information has become the new flavourful, colourful commodity that dominates our lives and it’s shared on a fast-moving and highly-connected supply chain…But we have only so much space in our grey matter and we are presented with a ‘bountiful diet’ of mass information every day.  Ensuring that we access and share high quality, accurate information is important. Not only for our personal (mental) health and the health of our families, but for the health and wellness of our communities as well.”

In short, not only do we need to monitor our information diet (“calories” in, “calories” out), we need help in understanding how best to consume information in a balanced way. Especially in this fast-paced, socially-media driven world that we live in. This requires some work – discernment and critical thinking. Some good guiding principles can be found through these sources:

 

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