Etherton on language, production practices and communication #food #agchat #ag

March 22, 2011

As always, I like Dr. Terry Etherton’s posts.  In this entry, he challenges the marketing language used in grocery stores and restaurants to differentiate production practices and to, often, mislead consumers…In particular, I like his closing statement:

Go ahead and eat “pastured” [whatever that is] meat and eggs and “natural, rustic, urban food” which gives you a “feeling of mutual interdependence” and a “flavor of place” if you find value in that; don’t disparage those who choose to eat healthy food that tastes delicious and is delivered in a more traditional, economical way.…

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